Dental Coupon Direct Marketing

Dental coupon direct marketing problem:
FACT: Most dental advertisements have become more expensive and less effective.

Let’s talk about coupons, flyers, Groupon™, etc. These are highly effective IF USED CORRECTLY.
However, Valpak, ADVO, Money Mailer®, PennySaver, etc., are missing elements to make their coupons truly valuable for both the merchant and the consumer.
 
They are competent and capable with print and deliverables, possess good design proficiency to draw the eye, but have limited knowledge on how to best serve their clients.
 
The major problem is the sales departments of the coupon companies cater too much to the whims of their clients, who are typically inexperienced with successful marketing strategies.
 
If a dentist had any idea of what type of dental offer would attract new patients, he would be thriving financially with an early retirement on the horizon.
 
However, most dentists are looking at a bleaker picture.

Dentists using dental coupon direct marketing initiatives find it to be a great dental marketing addition to a feasible, profitable dental marketing plan.
 
FAIL: Problems that render dental coupons ineffective as a dental marketing tool.

1. Doing ONLY ONE TYPE of dental advertising will not boost your patient base. Yet dentists persist in using ONLY dental direct marketing and neglect to supplement the coupon method with other less expensive and more effective dental marketing tactics.
2. Dentists forget that dental flyers and coupons are only an addition to a full dental marketing strategy. Your dental coupon direct marketing approach must work synergistically with additional marketing methods that you need to utilize, such as dental internet marketing, dental classifieds, dental YouTube advertising and mass media press releases.
3. Conventional dental coupon direct marketing is, essentially, short-lived advertising because it does not leave a strong impression to your targets. Once you cease advertising – your public will FORGET about you because you now lack visibility.
4. The dentist is not allocating enough dental coupons for a results-oriented distribution blitz, which does little to cure cash-flow problems.
5. The dentist does not stay with a dental coupon direct marketing strategy long enough to see results.
6. Dentists usually have a bad or no “special offer” that fails to entice prospective patients.
7. Dentists have too many “special offers” on one flyer. Bad idea.
8. A BIG MISTAKE: The coupon does NOT appeal to the human sensibilities of the potential patient; it is cold-blood advertising that neglects to show the “human side” of the dentist and does nothing to differentiate him from his competition who are offering the same coupons.
9. Dental coupon direct marketing is NOT enough anymore because consumers are skeptical, savvy to advertising tricks and want something relatable to themselves.
10. Consumers are looking for the HUMAN side of a professional doctor to place their trust in. Patients do not understand the cold mechanics of clinical dentistry, but they do understand a dentist who participates in events to benefit and help his community.

 
A dental coupon and any additional dental marketing methods must showcase the “Jolly Good Fellow” aspect of a dentist.
 
To show this emotional, personal side as a community activist, you have to PARTICIPATE to earn that credibility in such a way that it is embraced by the community.
 

Participating in the community is not difficult, time-consuming or expensive. It will INCREASE the response to your dental coupon direct marketing AND MANIFEST NUMEROUS PATIENT REFERRALS from other people who have never been to your practice.

Dental Coupon Direct Marketing Solutions:
 
The solution to dental coupon direct marketing to acquire new patients is to incorporate that dental advertising approach into a synergistic strategy where the doctor can showcase his “human” side.
 
We call this “Un-Advertising”.
 
People SEE YOU differently and REMEMBER YOU without you resorting to cold, tactical advertising.
 

Use FREE resources in your community that will market for you to save you SAVE time and money – PLUS, your dental marketing message can STAND OUT by appealing to the sensibilities of your public without using advertising!

 
You cannot expect that dental classified ads or a dental coupon, etc., alone will sustain your practice with new patients. Glutting mailboxes will not reach all potential customers or new patients. Not everyone looks at the same newspaper, same flyers, TV, radio, etc.
 
You MUST USE and COORDINATE other dental marketing avenues in your arsenal in addition to dental coupon direct marketing “to win the war” or you will be squandering your money.

Marketing your dental practice is a “war” to be won easily by using “Un-Advertising”.

Why the Un-Advertising method – using other people’s time and money to market – is much more effective:

• It creates a non-stop, positive word-of-mouth campaign within your local community without using dental advertising to make you a “household name.”
• It provides free media press and publicity by being featured in mass media outlets such as newspapers, and in radio and TV!
• It is affordable and less time-consuming than any dental direct marketing method, which frees up your time.
• There is no self-promotion as in traditional dental marketing. Other people who toot your horn bring stronger credibility and increased patient referrals to your practice.
• Un-Advertising includes total domination of the first three pages of the major search engines, such as Google, Yahoo and Bing, without using conventional advertising or expensive dental website marketing!
• It attracts new patients from the internet without you having to sit in front of the computer!

Use Un-Advertising to DOMINATE the first three pages of Google with 4-6 ranking positions on each page.
 
PLUS, gain influence with your local community leaders.
 
PLUS, have the mass media provide free, positive press about you as an endorsement of your good community standing and dental expertise.

	CBS Channel 2 News: “They are all over the United States … it’s people helping people…”
	Dental Economics: “…integrates a more dentist-comfortable method for acquiring professional and patient referrals…”
	MD News: “…a unique way of reaching out to your patients without the traditional methods of advertising…”
	Dynamic Chiropractic: “…is virtually free. As it is a third-party endorsement, it is believable, unlike most ads.”
	Contact Lens Spectrum: “…bolsters the health of a practice…also vital for the prosperity of private healthcare professionals in the long run…”
	MD News “…gives physicians the ability to create a high level of public exposure…”

What Doctors Have Said:

“I have invested thousands of dollar in management consultants without getting significant improvement. From the time you started to help me, my statistics doubled up in new patients in the first month and tripled in three months.” – Dr Vraljal DC
 
“Since you started helping us, my practice has dramatically improved. I went from seeing an average of 12 new patients a month to seeing 60 new patients a month.” Dr Roy DDS
 
“I’ve had a chance to Google myself for many of the procedures you set up sites for. At this point the results are quite impressive and I’m on the first page of all but liposuction in one way or another. Very impressive since they just recently went up!!” – Dr Jeff MD
 
“This is with no doubt the most effective marketing strategy I have used!” – Dr Daniel DDS

Below: Doctors across the country using “Un-Advertising”

Dental Marketing Dilemma: How much money and time would it cost to see results from a standard dental advertising agency?

Yellow Pages: $500 to $1000 a month (minimum 12 months commitment)

Print, newspapers, TV, radio etc: $700+ each time (you must run spots/buy space several times for results)

Postcard Mailings: 3000 pieces at $0.30 apiece; at least $900 (Mail distributed on a rotation no less than 6-8 times for results)

Dental Search Engine Optimization: $500 to $1500 a month for a few keywords to “maybe” appear on Google’s first page and 4-6 months for website position on the first page.

These dental advertising methods will stop working for you the moment you stop paying for them. There is no long-term impact to benefit your practice because no perpetual growth can be created with advertising alone.

Dental advertising will not bring you continuous referrals from the public sector who are not your patients yet.

Just dental advertising or web site alone will not bring you continuous referrals from the public sector who are not your patients yet.

No business succeeds by doing only ONE type of marketing. You must combine different types of dental marketing approaches together using synergy –which makes the cost and time spent astronomical!!

Or does it?

What if we told you that you could test-drive a dental marketing method that would show you how to:

A) Use other’s people time and money to market for you in the community instead of depending on your own time and financial resources?

B) Get your message to appear on the first page of the major search engines (without advertising) which we make happen without you having to do the work!

For only the price of a book?

Yes, only $16.95 !

Take a totally limited-time risk-free test drive to see how you could ‘Un-Advertise’ and get new patients on the way!

(Only 250 packages available)

What you will receive in this dental marketing test-drive:

• A free 90-minute dental marketing analysis where you receive step-by-step guidance increasing patient numbers without using advertising.

• Interviews shot on video showcasing you and distributed online for first-page ranking on Google. [Hard-valued at $3000-$5000 for video production and online distribution.]

• Informative and educational video interviews are personally conducted with dental practice management consultant Mr. Helmut Flasch to spotlight you as a Dental Expert.

• A thorough Q&A session with consultant Helmut Flasch.

• A copy of Helmut Flasch’s book “Double Your Business But Not Your Troubles”.

Never again will there be such an opportunity to deliver this dental marketing test-drive offer to you.
Enrollment limited to only 250 dental practice owners.

All for only $16.95

(the price of the book)

$ 16.95 NOT ONLY gets you a dental marketing test drive for new dental patients, but:

• You get step-by-step marketing guidance on increasing your patient base by using other’s people time and money to market for you.
• We produce video interviews of you to quickly gain internet and Google exposure for your practice – no other companies are able to offer this sort of opportunity!
• Your professional video interviews will bring you business, regardless of whether or not you enroll in our full “Un-Advertising Program”.

This is a limited-time, risk-free opportunity where you won’t have to return the new patients or the profits you acquire after the test-drive concludes.

Want a thriving practice and financial freedom?

YOU NEED A COMPREHENSIVE, INEXPENSIVE DENTAL MARKETING SYSTEM IN ORDER TO AVOID THE FOLLOWING FINANCIAL CONSEQUENCES

• Conventional dental advertising is more expensive and provides less results.
• The last two decades saw a robust economy; however, most dentists failed to earn or save enough revenue to plan for their retirements.
• The government is not going to bail out Main Street USA. However, the government will cut reimbursements to dentists who work on Main Street USA.
• Insurance companies will cut your fees to pad their bottom line as well as the bonuses of their CEOs.
• Your dental patients will have no money to spend due to a laid-off household member, 21st century inflation and a wage scale reminiscent of 1970.
• The unemployment rate in the U.S. is steadily rising.
• Patients will are weighed down by the current economic climate and most are unable to afford healthcare.
• During a financial downturn, the dentists who market their practices are the ones who will thrive. Dentists-in-Denial go out of business. Which kind of dentist are you?
• Your dental competitors are losing their visibility by cutting their marketing costs, which means:
• NOW IS THE TIME TO MARKET MORE THAN EVER for LESS MONEY to become the undisputed dental leader in your region. Such a major transfer of wealth from your competitors happens only every 100 years or so…

…and now THIS TIME IS HERE!!

MAKE A WEAK ECONOMY YOUR OPPORTUNITY FOR FINANCIAL SUCCESS.

All you have to do is SHOW UP!!

For $16.95 you get

• Real video interviews (video shootings) made with you and then put online to rank on the first page of Google. [A real hard value of at least $3000-$5000 because of the video shooting and the video placements on Google]
• Video interviews are conducted with management consultant Mr. Helmut Flasch personally and they are educational and informative and puts you up as a Dental Expert.
• A free 90 min marketing analysis where you get a step-by-step guidance of how to increase lots of new patients without using advertising in your local community.
• A thorough Question and Answer session with consultant Mr. Helmut Flasch
• A copy of Mr. Helmut Flasch’s book “Double Your Business But Not Your Troubles”

Never again will there be such an opportunity to deliver this dental marketing test-drive offer to you.

Enrollment limited to only 250 dental practice owners.

Enroll Now!!

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